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Digital product passport: are you prepared for this paradigm shift?
16 February, 2024

The digital product passport is already considered one of the biggest challenges in the fashion industry in the coming years. Several brands have shown greater concern in locating and trying to understand their real impact on the supply process and the products they sell. Especially because, currently, the fashion and clothing industry is one of the most polluting, and this is reflected in the consumption of textiles, which represents the fourth biggest impact on the environment and climate change.

This is where the Be@t – bio economy at textiles project comes in, to contribute to the generation and consolidation of a truly innovative, sustainable and circular National Textile and Clothing Industry Industry. One of the premises is the development of a digital passport for textile products, which contains detailed information about the materials, the manufacturing process and the entire supply chain involved. Transparency and traceability of products are fundamental in the European strategy for circularity and sustainability.


Conscious consumer, intelligent consumer

Point your cell phone at the QR Code on the label of a piece of clothing and find out its origin, its journey, the materials that make it up, its performance and durability, and ease of repair and recycling, are some of the data that could help the consumer to make their purchasing decisions in a more transparent and informed way.

This initiative aims not only to increase environmental awareness and responsibility but also to ensure that consumers and companies keep products in circulation for as long as possible. Keeping brands linked to their products, after their sale, can be one of the solutions to prolong the “life of fashion”, through circularity: the product is not discarded but rather reused in the future.


The CCG/ZGDV and the digital product passport

CCG/ZGDV contributes to the Be@t project by researching and developing an inclusive data system - APIs - that guarantees interoperability between systems and supports robust blockchain-based systems. This makes it possible to obtain a digital passport for textile products, ensuring transparency and traceability in the supply chain. Technologies that can be applied to other areas and industries.

Be@t represents an investment of 138 million euros, of which 71 million are from the Recovery and Resilience Plan (PRR) and is expected to last three years, ending in December 2025.