In an increasingly competitive market context, understanding the user and their experience (UX) is a strategic and humanizing differentiator for organizations. The concern with UX must be continuous and present improvements in the well-being, satisfaction, efficiency, acceptability, user loyalty and economic success of organizations.
The CCG/ZGDV Institute has a team specialized in user experience research and design, with the capacity to intervene in the most diverse segments. UX planning is associated with the entire process of developing and improving systems, products, environments and/or services. Through a strategic, human-centered approach, it is possible to understand, adapt, optimize and improve products, allowing them to reach the market in a more effective, planned and satisfactory way for the user.
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Activities
CCG/ZGDV supports organizations through the following activities:
- Survey of users' business needs and objectives
- Studies of human-environment-machine and human-computer interfaces
- Research for optimization and improvements of interaction in systems, services and products
- Design thinking
- Ergonomic and human factors analysis
- User satisfaction assessment
- Development of information architectures
- Prototyping interfaces, environments or interactions
- Graphic and interface design for UX
- Understanding the user's mental model and emotions
- Analysis of user problems and difficulties
- Analysis of opportunities for improvement in flows and processes
- Investigation of efficiency and effectiveness of interfaces
- Kansei Engineering Studies
- Advanced analysis of usability impacts of systems, products and services
- Development of experimental set-ups for controlled evaluation of user performance
- Promotion of safety, health, satisfaction and/or well-being of users
Benefits
01
Improve user experience
Analyze human-machine interaction in depth, in order to allow for the identification of blocking points in the interface and contribute to improving the user experience of products, processes or services. This promotes improvements in terms of comfort, well-being and safety.
02
Achieve tangible and intangible results
Optimizing the UX has a direct impact on improving user satisfaction, which results in greater acceptability of systems, greater ease of use of products and more welcoming services. The final product will meet not only business expectations, but also user needs, with quantitative and qualitative impacts.
03
Promote health and well-being, improve workload definitions and workflows
Adapt the environment/system to the user, through an ergonomic analysis (physical, cognitive and organizational), reducing bodily or mental wear and tear, as well as the risk of physical injury or psychological conditions. Additionally, the development of hedonomy promotes well-being, purpose and self-fulfillment.
04
Improve efficiency and usability in Interactions
Optimize interactions between users and systems, services and/or products, in order to allow better performance of the system/product, with gains in efficiency, effectiveness, time and usability. In this way, it is possible to save resources, focusing them on adding value for the consumer and the company.
05
Get a competitive edge
Add value to systems, products and/or services, making them differentiating and more competitive, through user-centered thinking.
06
Generate positive financial impacts
Reduce internal costs for the organization and ensure optimization of time and work, through good usability, ensuring a reduction in errors and efficient interaction. On the other hand, more competitive products that satisfy the consumer generate a positive impact on the company's financial gains.
07
Improve organizational image and customer/partner loyalty
Creating a positive image of the organization (through the benefits mentioned above) generates greater loyalty and engagement. It also contributes to the implementation of a "new" organizational culture, centered on human beings.
